Designing Experience, Elevating Brands.

10+ years in helping businesses turn ideas into stunning, functional digital experiences.


[My Story]

[My Story]

The Journey Behind the Work

[My Story]

Professional Experience

Web Product Management Consultant for Bloomberg Media

Lead product enhancements and UX improvements across 10+ diverse web properties, including a refreshed brand experience for Signature Event sites.

Helped to drive the creation of Bloomberg Media’s next-generation frontend experience with a centralized design system.

AVP, Web Management, Digital MarketinG
@Christie's

Led all aspects of Christie's global website operations to optimize digital experiences for high-net-worth clients.

Manage content distribution in digital channel design and publishing for key campaigns, ensuring a smooth user journey.

Collaborate cross-functionally on innovative product development, ensuring alignment with organizational goals and objectives.

Senior Web Producer, Asia Specialist, Digital Experience
@Sotheby's

Oversaw the design and launch of the Chinese website, managing vendor teams and establishing maintenance workflows.

Collaborate with the Asia team to synchronize the global website API for the WeChat platform, ensuring optimal user experiences for Christie's Chinese digital presence.

Achievements & Growth

Helped brands increase engagement and conversions through strategic design approaches.

Worked on projects that reached millions of users, shaping impactful brand experiences.

Continuously refining skills and staying ahead of design trends, emerging technologies, and user behavior shifts.

Technical Proficiencies:


Technical Proficiencies:


MS Platforms & Component-Based Design Systems;

Analytics Tools
(Google Analytics, Adobe Analytics);

HTML/CSS/JavaScript Troubleshooting; SEO/SEM Optimization;

A/B Testing & Experimentation Platforms;

Agile Project Management

MS Platforms & Component-Based Design Systems;

Analytics Tools
(Google Analytics, Adobe Analytics);

HTML/CSS/JavaScript Troubleshooting; SEO/SEM Optimization;

A/B Testing & Experimentation Platforms;

Agile Project Management

[How I Work]

[How I Work]

My unique perspective combines:

Creating intuitive designs that inspire and perform.

Visual Design Sensibility

From luxury brand aesthetics to professional interfaces

Aesthetics with Purpose

Data-Driven, Human-Centered

Design with a deep understanding of diverse global audiences and validate decisions through analytics and testing.

Aesthetics with Purpose

Data-Driven, Human-Centered

Design with a deep understanding of diverse global audiences and validate decisions through analytics and testing.

Strategy-Driven Creativity

Cross-Cultural Design

Creating inclusive experiences that work across markets and languages

Strategy-Driven Creativity

Cross-Cultural Design

Creating inclusive experiences that work across markets and languages

Future-Ready & Scalable

Technical Implementation

Understanding HTML/CSS, design systems, and development constraints

Future-Ready & Scalable

Technical Implementation

Understanding HTML/CSS, design systems, and development constraints

Future-Ready & Scalable

Technical Implementation

Understanding HTML/CSS, design systems, and development constraints

[Tech Stack]

My Tech Arsenal

My go-to tools for crafting seamless digital experiences.

Framer

100%

Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.

Framer

100%

Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.

Open Ai

95%

ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.

Open Ai

95%

ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.

Figma

90%

Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.

Figma

90%

Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.

Creative Cloud

90%

Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.

Creative Cloud

90%

Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.

Google

85%

Google is my essential toolkit for productivity and collaboration. I rely on its ecosystem—Docs for content creation, Drive for seamless file management, and Meet for client communication—to streamline workflows and enhance efficiency. Its cloud-based approach ensures accessibility and real-time collaboration from anywhere.

Google

85%

Google is my essential toolkit for productivity and collaboration. I rely on its ecosystem—Docs for content creation, Drive for seamless file management, and Meet for client communication—to streamline workflows and enhance efficiency. Its cloud-based approach ensures accessibility and real-time collaboration from anywhere.

JavaScript

75%

JavaScript is my dynamic scripting language of choice. I use it to create interactive, responsive web experiences, enhancing user engagement and functionality. Its versatility across front-end and back-end development makes it an essential tool for building seamless, high-performance digital solutions.

JavaScript

75%

JavaScript is my dynamic scripting language of choice. I use it to create interactive, responsive web experiences, enhancing user engagement and functionality. Its versatility across front-end and back-end development makes it an essential tool for building seamless, high-performance digital solutions.

HTML

75%

HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.

HTML

75%

HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.

CSS

70%

CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.

CSS

70%

CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.

Notion

65%

Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.

Notion

65%

Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.

React

65%

React is my dynamic web development framework. I apply it to build interactive web applications with rich user interfaces. It's instrumental in creating engaging, responsive, and data-driven web experiences.

React

65%

React is my dynamic web development framework. I apply it to build interactive web applications with rich user interfaces. It's instrumental in creating engaging, responsive, and data-driven web experiences.

[Happy Clients]

Ayrah delivered a stunning, intuitive website that perfectly captures our brand. The attention to detail and seamless user experience exceeded our expectations!

Chloé Zapatta

CEO Payble

—

payble.ai

Chloé Zapatta

[Happy Clients]

Ayrah delivered a stunning, intuitive website that perfectly captures our brand. The attention to detail and seamless user experience exceeded our expectations!

Chloé Zapatta

CEO Payble

—

payble.ai

Chloé Zapatta

More beautiful words...

Ayrah brought our my to life with a sleek and engaging design. The process was smooth, and the final result exceeded my expectations!

Walt Doji

Walt Doji

Founder Pepper

—

pepper.com

Ayrah transformed our ideas into a beautiful and functional design. The process was smooth, and the final product is both elegant and engaging!

Sena Kelemen

Sena Kelemen

Healthwell

—

healthwell.com

Ayrah transformed our ideas into a beautiful and functional design. The process was smooth, and the final product is both elegant and engaging!

Sena Kelemen

Sena Kelemen

Healthwell

—

healthwell.com

Professional, creative, and detail-oriented! Our new website is sleek, modern, and truly reflects our vision. Couldn’t be happier with the result!

David Alberts

David Alberts

Reify

—

reify.ai

Professional, creative, and detail-oriented! Our new website is sleek, modern, and truly reflects our vision. Couldn’t be happier with the result!

David Alberts

David Alberts

Reify

—

reify.ai